Wednesday, October 1, 2008

Hmmm…what do I look like? by nicole

Creating an image is like art. I find it in the same regards with painters who strive to reach their peak because that is what sets them apart from other painters and becomes their signature work. Well, the same goes here with creating a logo for a company. This too creates a signature for our business and identifies us visually. Now, I didn't say we were Michelangelo or Picasso but, you get the idea.

In the past month I have been working with Kashi and the graphic designer in coming up with concepts of who we are and how our name will resonate to the public. And, it has not been the easiest thing but, I love challenges and this one was great. There is so much detail involved that really made me think how do we position ourselves and what do we want to say to people in just our name and maybe a small graphic. This was bananas but, the most fun and challenging thing I have been a part of in a long time.

We didn't want anything too corporate or cheesy but something hip and cool and I think we finally narrowed it down. The anxiety of the finished product is being finalized as I write and the waiting process is no fun because, I want to see what we look like!! Our baby is coming and all I want to do is see it grow up in the years ahead.

The excitement of this journey is only the beginning of all the many trials and errors we will be making in the coming months. I am ready to face anything that comes my way all in the name of charity. Can't wait to finally put it into cyberspace and I would love any feedback regarding the logo once we get it. Please be kind and will appreciate any constructive criticism you may have.

Anyway, it is time to get back to the boring side of business like pushing paper, yuk. Then again I can't complain because I am loving every minute of it! Check back soon to see what we have been up to in the coming days.

Ciao ragazzi!

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